Privacy Statement

Name and address of the controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection regulations of the Member States and other regulations relating to data protection is:

Europa-Park GmbH & Co. Mack KG
Europa-Park-Str. 2
77977 Rust

Tel.: +49 (0)7822-770

Name and address of the Data Protection Officer

The controller’s Data Protection Officer is:
Sina Krenz
Tel.: +49 (0)7822-770

General information on data processing


‘personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

‘Processing’ is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The definition is far-reaching and encompasses almost all data handling.

‘Pseudonymisation’ refers to the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

‘Profiling’ is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

‘Controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

‘Processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Scope of the processing of personal data

As a general rule, we only process the personal data of our users to the extent necessary to provide a fully functioning website and to deliver our content and services.

Legal basis for the processing of personal data

The respective legal basis for the respective processing is presented and explained in the following. The legal basis is typically founded

  • on a (purchase) contract or within the framework of contract initiation (e.g. when purchasing goods, the Europa-Park Clubcard or vouchers)
  • on our company’s legitimate interest, for instance, when collecting traffic data when you use our online shop
  • on your consent/permission (e.g. for newsletter distribution)

Data erasure and retention period

In general, your personal data which we have stored shall be deleted as soon as it is no longer required for the intended purpose and the erasure does not conflict with any statutory retention requirements. Insofar as the data is not erased because it is required for other and legally admissible purposes, its processing shall be restricted. This means that the data will be blocked and not used for any other purposes. This applies, for instance, to data which must be kept for commercial or tax reasons.

According to legal requirements in Germany, books, records, management reports, accounting receipts, trading books, documents relevant for taxation, etc. shall be retained for a period of 10 years in accordance with Sections 147 (1) Tax Code (AO), 257 (1) (1) and (4), Para. 4 German Commercial Code (HGB) and in the case of commercial letters for a period of six years in accordance with Section 257 (1) (2) and (3), Para. 4 HGB. This includes, for example, documents and data required for processing your purchase of goods or the Europa-Park Clubcard in the online shop.


Our websites are encrypted with SSL or TLS protocols for reasons of security as well as to protect the transmission of personal data and other confidential content (e.g. orders or enquiries sent to us). An encrypted connection can be recognised by the string ‘https: //’ and the padlock symbol in your browser line.

Data transfer to third parties

It is sometimes necessary to pass on your personal data to third parties as service providers in order to fulfil our legal obligations to you. This generally takes place as part contractually regulated commissioned processing. However, it may also be the case that the third party itself acts as the controller.

As an example, data may need to be transferred if we send you ordered goods, lost property or competition prizes by post. Here, your name, address and—in the case of tracking—your e-mail address will be sent to the shipping service provider. We would be happy to provide you with information about the specific service provider on a case-by-case basis.

Providing the website and creating log files

Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the requesting computer. This data is also referred to as ‘traffic data’.

The following data is collected:

  • Information about browser type and version used
  • The user’s operating system
  • The user’s Internet provider
  • Date and time of access
  • Websites from which the user’s system accesses our website
  • Websites accessed by the user’s system from our website

It is necessary for the system to store the IP address temporarily so that the website can be displayed on the user’s computer. To this end, the user’s IP address is stored for the duration of the session. Traffic data is collected in order to make technical improvements to our offer.

This data is also stored in our system’s log files. The user’s IP addresses or other data that enables said data to be linked to a specific user is not included here. This data is not stored together with other personal data of the user.

Legal basis for data processing

Art. 6 (1) f) GDPR provides the legal basis for the temporary storage of data. Our legitimate interest is to deliver our web content to you.

Retention period

We automatically delete your traffic data once your visit to our website is terminated.

Objection and deletion options

The collection of data to enable provision of the website and the storage of data in log files is essential for the website to function properly. You have the option to object to this in accordance with Art. 21 GDPR, insofar that you assert the special circumstances that prevent the processing of your personal data. The use of personal data is restricted to the necessary minimum, just as the period of retention is limited to your website visit.

Use of cookies

Description, purpose and scope of data processing

Our website uses cookies. Cookies are text files that are stored on the Internet browser used on the user’s computer system.

The primary purpose of a cookie is to store data on a user (or the device on which the cookie is stored) during or after their visit to a website. We use cookies to make our website more user-friendly. The purpose of using technically essential cookies is to make it easier for users to navigate websites. Analysis cookies are used for the purpose of improving the quality of our website and its content. The analysis cookies show us how the website is used, enabling us to continue to optimise our offers.

Cookies can be used for various tasks:

Temporary cookies: Temporary cookies (also referred to as ‘session cookies’ or ‘transient cookies’) are deleted when the user leaves the website and closes their browser. A cookie of this type might be used, for instance, to store the content of a shopping cart in an online shop or the user’s login status, their language settings, etc.

Permanent cookies: ‘Permanent’ or ‘persistent’ cookies remain stored on the device even after the user has closed their browser. To give an example, this makes it possible for the user’s login status to be stored even if there are a number of days between the user’s visits to this site. Such cookies can also be used to store data on user interests for the purposes of reach analysis and marketing activities.

‘Third-party cookies’ are cookies from providers other than the controller who operates the website.

Technical methods are used to pseudonymise the user data collected. As a result, the data can no longer be linked to the user accessing the website. The data is not stored together with other personal data of the users.

Upon accessing our website, a cookie consent (info banner featuring a consent function) informs users about the use of the cookies employed by us. The cookie consent allows you to confirm the use of the legally permitted cookies (transient and permanent cookies that are necessary for ensuring website functionality) and/or to apply individual settings or consent to the use of advertising or third-party cookies (e.g. permanent marketing cookies and third-party providers such as Google). Part of our website, especially subpages of, are connected with an overarching cookie consent. This is the case when no new banner is shown after you opened a new page.

Upon switching to other websites, you may have to decide once again in a cookie consent if cookies can be used. The settings are also saved as cookies. Cookies will only be used once you have made your decision in the cookie consent. The cookie consent can be accessed at all times in the ‘Cookie settings’ section in the footer in order to change your settings and revoke your consent to the use of functional cookies, analysis cookies and cookies for marketing purposes. Further explanations about cookies can be found in the cookie settings under the cookie list and in our privacy policy.

We have commissioned OneTrust, a service of OneTrust Technology Limited, 82 St John St, Farringdon, London EC1M 4JN, United Kingdom (UK), and the Google Tag Manager, a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland, to manage cookies.

Legal basis for data processing

Art. 6 (1) f) GDPR provides the legal basis for processing personal data using temporary or partially permanent cookies that are strictly necessary. Our legitimate interest lies in being able to provide you with a fully functioning website and an appropriate level of operating convenience.

Art. 6 (1) a) GDPR provides the legal basis for processing personal data using cookies that are not strictly necessary.

You will be asked to give your consent the first time you access the website. You may manage your consent status in the ‘Cookie settings’ section located in the website’s footer.

Retention period, right of revocation and right to object

Cookies are stored on the user’s computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can disable or restrict the transmission of cookies by adjusting the settings in your Internet browser accordingly. Cookies that have already been stored can be deleted at any time. This can be done automatically. If cookies are disabled for our website, not all functions of the website may be available to you to their full extent.

You may change your settings for cookies used on our website in the ‘Cookies settings’ section.


Description and scope of data processing

We use the data that has been gathered in the scope of you using Europa-Park’s offers (among others website, apps, newsletter) to send you a personalised newsletter (if you have subscribed to it) as well as other personalised advertising campaigns and for consultancy services, maintenance of further customer relations, market research and analysis. Europa-Park offers include Europa-Park, Rulantica water world, Europa-Park Hotels, Camp Resort, Europa-Park Camping, Europa-Park Events, YULLBE and the online shop, ticket shop, hotel booking engine, etc.

When provided in addition to your email address, the following data is usually processed in this regard:

Salutation, gender, first and surname, date of birth, postcode, country of residence, language. Clubcard membership status, Clubcard number, email history, interests regarding newsletter topics and purchases, hotel reservations and stays, including room category and number, as well as the category of overnight guests, ticket purchases and stays, other orders, additional purchases and reservations, voucher redemption, event participation, usage behaviour during a stay, consent status for cookies, user ID, language, device information. Opening and interaction rate for emails.

If the controller of Europa-Park GmbH & Co. Mack KG did not directly collect these data, other companies with a direct relation to Europa-Park shall transmit the data:

  • Europa-Park GmbH & Co - Shopping KG regarding registration and purchases in the online shop
  • Rulantica - GmbH & Co Mack KG regarding a visit to Rulantica
  • Europa-Park GmbH & Co - Hotelbetriebe KG regarding hotel stays
  • Mack One Deutschland GmbH & Co KG in regards to special offers such as YULLBE.

Snowflake Inc., Munich, Mies-van-der-Rohe-Straße 8, 80807 Munich, Germany, Emarsys eMarketing System AG, Hansischer-Straße 10, 80339 Munich, Germany and the service provider Cidaas, of Widas ID GmbH Maybachstraße 2 71299 Wimsheim, Germany, shall act as the processor for analysing the data.

Legal basis and purpose of data processing

The legal basis for data processing is our legitimate interest (Art. 6 (1) f) GDPR) in getting to know our customers better and being able to address them in a personalised manner. This is necessary for promoting sales and supporting customers.

Retention period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. This shall occur, among other things, if we have not been able to detect you acting on any Europa-Park offer for a long time, and there is no further purpose for storing your information.

If you object to the processing of data, the data shall be erased after a short processing time, unless the data must be saved for another purpose.

Objection and deletion options

You the option of objecting to the processing of data. To do this, please contact

You can configure cookies in the cookie settings to prevent marketing campaigns from being personalised.

Contact form and email contact

Description and scope of data processing

Contact forms, which can be used to contact us electronically, are readily available on our website. If the user makes use of this option, the data entered on the input screen will be transmitted to us and stored by us. This data includes:

  • First name and surname
  • Address details
  • Email address
  • Content of the message
  • Where provided, telephone number

At the time the message is sent, the following data is also temporarily stored:

  • The user’s IP address
  • Date and time of registration

Before the contact form is transmitted, we obtain your consent for the processing of the data and refer you to this Privacy Policy.

Alternatively, you may contact us using the email address provided. In such cases, the user’s personal data transmitted in the email is stored.

The data is not passed on to third parties in this connection. The data is used solely for processing the conversation.

Legal basis for data processing

Art. 6 (1) a) GDPR provides the legal basis for processing data, where consent has been given by the user to do so.

Art. 6 (1) f) GDPR provides the legal basis for processing the personal data that is transmitted in an email or using the contact form. Art. 6 (1) b) GDPR provides the legal basis for processing data where the purpose of the email contact is to conclude a contract.

Purpose of data processing

We process the personal data entered on the input screen solely for the purpose of processing the request. If contact is made by email, this also constitutes the legitimate interest required for processing of the data.

The purpose of the other personal data processed during the transmission of the contact form is to prevent misuse of the contact form and to ensure the safety of our information technology systems.

Retention period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data entered on the input screen of the contact form and the personal data sent by email, this is the case when the conversation with the user has ended. The conversation is deemed to have ended when the circumstances suggest that the issue has been conclusively resolved.

Additional personal data collected during the transmission of the contact form is usually deleted after a period of seven days.

Objection and deletion options

The user has the right at any time to withdraw their consent to processing of the personal data. If the user contacts us by email, they may object to the storage of their personal data at any time. In such cases, the conversation cannot be continued.

The data can be deleted at any time by logging in to the user profile or by sending an email to

In this case, all personal data stored when contacting us is deleted.

We use the service Mailytica, of Mailytica GmbH, Bücklestraße 3, 78467 Konstanz, in the context of order processing for the automated handling of guest enquiries by email. In doing so, parts of the incoming emails are classified by the software and reply suggestions are created.

Cookies for analysis and marketing purposes

You may change your settings for cookies used on our website in the ‘Cookie settings’ section located in the website’s footer. You can manage your consent status for individual cookies and entire categories there. Unless otherwise stated, the legal basis for processing is your consent in accordance with Article 6 (1) a) GDPR. Further details on the services integrated on our website are provided in the following.

Web analysis by Google Analytics with anonymisation function

We use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, hereinafter referred to as ‘Google’, on our website. Google Analytics uses so-called cookies; these are text files that are stored on your computer and enable an analysis of how you use the website.

The information collected by the cookies, for example, the time, place and frequency of your website visits, including your IP address, is transmitted to a Google server in the USA and stored there.

On our website, we use Google Analytics with the suffix ‘_gat._anonymizeIp’. In this case, your IP address will be truncated by Google within the Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area and thereby anonymised.

Google will use this information to evaluate how you use our website, to compile reports on website activities for us, and to provide further services connected with the use of the website and the Internet. Google will also pass this information on to third parties if necessary, insofar as this is legally stipulated or insofar as third parties process this data on behalf of Google.

Google claims that it will not link your IP address with other Google data under any circumstances. You can prevent the installation of cookies by adjusting your browser settings accordingly; in this case, however, we must point out that not all functions of this website may be available to you to their full extent.

Google also offers a deactivation add-on for the most common browsers, which gives you more control over what data is collected by Google on the websites visited by you. The add-on informs Google Analytics JavaScript (ga.js) that no information about the website visit should be sent to Google Analytics. However, the Google Analytics deactivation add-on for browsers does not prevent information from being transmitted to us or to any other web analysis services used by us. You can find further information on the installation of the browser add-on at this link:

Google Firebase

We use Google Firebase in our services, a analysis service by the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, called 'Google in the following. The service collects a range of information such as clicks, device IDs and search terms in order to generate usage statistics.

Further information is available at You can reject the collection of persoanl data in the cookie settings.

Google Ads

We also use Google Analytics to analyse data from Double-Click cookies and AdWords for statistical purposes. If you do not wish this to take place, you can disable it through the Ads Preferences Manager (

Web analysis by Facebook Pixel

This website uses the ‘Custom Audiences’ remarketing function of Facebook Inc. (‘Facebook’). The purpose of this function is to display interest-related ads (‘Facebook ads’) to visitors to this website when logged on to the social network Facebook. To this end, the Facebook remarketing tag has been implemented on this website. This tag makes it possible to establish a direct connection to the Facebook servers when the website is accessed. The information that you have visited this website is sent to the Facebook server, and Facebook links this information to your personal Facebook user account. You can find more information on the collection and use of data by Facebook, your rights with regard to the above and settings to protect your privacy can be found in Facebook’s Data Policy: Alternatively, you may disable the ‘Custom Audiences’ remarketing function at You need to be logged into Facebook to do so.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag, from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. By using the tag, we can create anonymised reports about the use of our website and display performance. If you have consented, LinkedIn can recognise that you have visited our website and whether a certain event or interaction (such as a click, purchase etc.) has taken place, and if you clicked on a link on LinkedIn which is linked to our website. Through retargeting, our website visitor is then shown interest-based content on LinkedIn. The tag installs a cookie in the browser. Linkedin collects data such as URL, referrer URL, shortened or hashed IP address (for cross-device retargeting), device and browser characteristics (user agent) and timestamp. We do not receive any personal data from LinkedIn about users, only anonymised reports about the demographics of the website audience, such as the industry of employment, job title, company size, career stage and location of website visitors and the performance of our ads.

The pseudonymisation of the data takes place after seven days; we use the data for a maximum of 365 days.
LinkedIn may link this data to your user account and use it for its own purposes. For more detailed information about LinkedIn's privacy policy and when it deletes your data, please see LinkedIn's privacy policy at:

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To disable the Insight Tag on our website ("Opt-out"):

TikTok Pixel

We use the TikTok Pixel of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, 1 London Wall, London, EC2Y 5EB, England.
If you have consented to this, TikTok Pixel installs a cookie in your browser. TikTok can recognise that you have visited our website and whether a certain event or interaction (such as a click, purchase etc.) has taken place. Through retargeting, our website visitor is then shown interest- based content on TikTok.

TikTok does not share any personal data with us, only anonymised reports on website audience demographics and the performance of our ads.
We delete the data after a maximum of 180 days.
Processing of data also takes place in the UK, which has a standard of protection comparable to that of the EU.

TikTok may link that data to your user account and use it for its own purposes. More detailed information on data protection and in particular on deletion at TikTok can be found in the TikTok privacy policy at:

TikTok members can control the use of their personal data for advertising purposes in their account settings. To deactivate personalised advertising ("opt-out"):

Web analysis by Hotjar

To improve the user experience on our website, we use the Hotjar software (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar makes it possible to record and evaluate user behaviour (mouse movements, clicks, scrolling, etc.). To this end, Hotjar sets cookies on the user’s end device, enabling it to store user data (e.g. browser information, operating system, time spent on the website, etc.) in anonymised form. You can prevent your data from being processed by Hotjar by disabling cookies in your web browser settings and deleting cookies that are already enabled. You can find out more about data processing by Hotjar here:

If you do not wish website analysis to be carried out by Hotjar, you can opt out from this on all websites that use Hotjar by setting a DoNotTrack header in your browser. You can find information about this on the following website:

External content

You can change your data processing setting for external content in the cookie settings, which can be found either in the footer of the website or via a privacy button. Some of our website offerings have directly integrated external content, e.g. via iFrames. If you have agreed to this, it means that the providers of this external content can set cookies directly for you and can process data. We do not have any direct influence over this data processing. For more information about this, please refer to the respective data privacy statement issued by the provider of the external content.

Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR, and you have the following rights vis-à-vis the controller:

Right to information

You have the right to obtain information about your personal data that we process. In the case of a request for information that is not made in writing, we ask for your understanding that we may require you to provide evidence proving that you are the person you claim to be. (Art. 15 GDPR)

Right to rectification, erasure and restriction

Furthermore, you have a right to rectification or erasure of data or restriction of processing insofar as you are so entitled by law. (Art. 16, 17 and 18 GDPR). In such cases, we are obliged to notify any recipients of the rectification, erasure or restriction of processing of data (Art. 19 GDPR).

Right to data portability

You also have a right to data portability within the framework of the data protection regulations (Art. 20 GDPR). This applies to data that you have provided to us.

Right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data that is performed based on Art. 6 (1) e) or f) GDPR; this shall also apply for any profiling based on these provisions.

In particular, you have the right to object in accordance with Art. 21 (1) and (2) GDPR to the processing of your data, in particular in connection with direct advertising (newsletter), if this is based on a legitimate interest or a weighing of interests.

Right to withdrawal of the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time and with effect for the future. The withdrawal of consent shall not affect the lawfulness of any processing for which consent was given and which was carried out prior to the withdrawal thereof.

Automated individual decision-making process (including profiling)

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects on you or significantly affects you in a similar manner.

Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual place of residence, place of work or place of the alleged infringement, where it is your opinion that the processing of your personal data is in breach of GDPR regulations (Art. 77 GDPR).

The supervisory authority with which the complaint was lodged shall inform the complainant on the progress and the outcome of the complaint, including the possibility of judicial remedy pursuant to Article 78 GDPR.